FLOAX Arte Living
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Project type |
Brand identities and packaging design
Client |
FLOAX
FLOAX Arte Living is a product line of lifestyle items by FLOAX. Initially, the line consisted of basic in-house blended aromatherapy products provided for guests during floatation therapy. As these products grew in popularity and became favoured by guests, FLOAX was inspired to expand the line into a wider range of products.
FLOAX Arte Living offers a wide range of products designed to inspire and enrich people's senses. The brand's focus on simplicity, environmental friendliness, and quality information is reflected in its classic and elegant branding, with a vintage-inspired logo that encapsulates the essence of the product line.
FLOAX Arte Living offers a diverse selection of products, including aromatherapy skincare and body care amenities, signature epsom bath salts, palo santo, essential oils, affirmation cards, and more. The line's slogan, "our effort to inspire and enrich your senses," reflects the brand's goal to sell items that enlighten people's moods with spiritual enchantment.
The branding for FLOAX Arte Living focuses on classic and simple packaging, with a strong emphasis on environmental friendliness. The use of stickers, labels, glass bottles, and raw paper bags packaging is avoided, as the brand strives to minimise its environmental impact. To differentiate from the spa branding, FLOAX Arte Living opted for a monogram design that emphasises the quality of information. The logo is a vintage-inspired, curved text logo, evoking a sense of classic and timeless elegance.
