Project type |
Brand identities, key visuals , communication items design
The branding idea for FLOAX Floatation therapy spa aim to convey the calmness and relaxation that comes with floating in water. The key visual element of the branding will be a watercolour art that represents the flow of water. The artwork will be used across all brand assets and will be complemented by a bright turquoise colour, which represents the calming effect of water.
While the brand and the service are very new in the market, it's important that the name is highly visible and memorable to customers. The logo for FLOAX Floatation therapy spa is a simple typography logo enclosed in a square box. The square shape represents the enclosed and mindful atmosphere of the spa, while the typography is clean and bold, allowing the name to stand out immediately and be easily remembered. The simple and clean appearance of the logo will also make it easy to apply across other brand assets.
To help communicate the benefits and features of floating therapy, the branding idea will include a series of infographics that present information in a clear and visually appealing manner. These infographics will be used on leaflets and other promotional materials to help potential customers understand the therapy and its benefits.
In addition to the visual elements of the branding, the tone of voice and messaging will also emphasise the calming and relaxing effects of floating therapy. The messaging will focus on promoting the benefits of floating therapy, such as stress reduction, pain relief, and improved sleep, while also highlighting the spa's high-quality facilities and experienced staff.